The story of I AM — where it started, why it changed, and where it’s going.
I AM began as a recruiting company — helping companies find the right people. The mission was real, but the goal kept pointing somewhere else. The more we worked alongside teams building products, the clearer it became where the real leverage was: not finding the builders — being them.
So I AM became what it is now: a consumer technology company that builds, ships, and operates its own products. Same name, same belief in talent and building — pointed at a bigger goal.
We prove ideas by building them into real products people can use — fast — not by writing decks about them.
We run our companies live, learn from real usage, and grow them. Launching is the starting line, not the finish.
Design, data, and engineering are shared across the house, so every company makes the next one faster to build.
Anuj has spent over a decade building products and data systems, including time at Google and Samsung, before turning that experience inward — founding and shipping the companies that make up I AM. The portfolio here isn’t theoretical: it’s four products built and taken to market by the person behind the company.